Sept 27th-28th 2015: Skillshare Course on Organic Markets, Chennai
This Course has been designed to cover various “models” – ones that have initiated their interventions at the retail end; ones that began at the producer end; ones that just facilitated producer-consumer platforms; ones that have been started within a state government etc. While most are about Rural to Urban marketing of organic produce, we also endeavoured to include material on Rural to Rural marketing. Some regulatory aspects will also be covered in the course. Questions we will seek to explore answers for, which are often questions that various enthusiastic individuals and organisations are grappling with:
– How do we ensure genuine organic (whether and what model of certification to adopt)?
– What about fund flow for capital costs and running costs (incl. govt schemes)?
– What institutional shape should I have for my producers’ collective or for my retail business?
– At what scale should I be operating?
Day 1: September 27th 2015 (Sunday)
|
Time Slot, including Discussions |
Title |
Facilitators/Resource Persons |
Broad Scope |
| 10.00 am to 10.30 am | Welcome, Quick Introductions & Introduction to the Course | Ananthoo & Kavitha Kuruganti | This will cover the structure of the Course as well as the broad contours of what do we mean by farmer-centric ethical organic markets |
| 10.30 am to 10.45 am | TEA BREAK | ||
| 10.45 am to 01.15 pm | ReStore | Radhika Rammohan/Ananthoo | Perspectives and Experience from the retail / distribution end |
| OFM (Organic Farmers’ Market) | Ananthoo | ||
| 01.15 pm to 02.00 pm | LUNCH | ||
| 02.00 pm to 04.15 pm | Dharani Organic FAM Cooperative, of Timbaktu Collective | Murugesan | Perspectives and Experience from the producers’ end |
| SVAD of Tribal Health Initiative | Dr Regi | ||
| 04.15 pm to 04.30 pm | TEA BREAK | ||
| 4.30 pm to 5.00 pm | Gurgaon Farmers’ Market / food processing & VA tips | Manas Arvind | Farmer-Consumer direct marketing platforms |
| 5.00 pm to 05.45 pm | “Sangam Market: Market of the Walkouts” | A film by Deccan Development Society | Rural-Rural Markets |
| 05.45 pm to 06.45 pm | Overview of other similar initiatives across India and summing up | Jacob John (along with Kavitha / Ananthoo) | |
Day 2: September 28th 2015 (Monday)
|
Time Slot, including Discussions |
Title |
Facilitators/Resource Persons |
Broad Scope |
| 09.00 am to 09.45 am | Melas of Sahaja Samrudha | Krishna Prasad, over skype | Direct Marketing |
| 09.45 am to 11.00 am | What can governments do?: The initiatives in Karnataka | Dr Ramakrishnappa | Advocacy ideas for your state governments |
| 11.00 am to 11.15 am | TEA BREAK | ||
| 11.15 am to 01.00 pm | Farmers’ Collectives: Institutional structures possible: the case of Chetna Organic | Nanda Kumar | Institutional shape to farmers’ collectives |
| Commodity value chain: Case ofTulaIndia | Ananthoo & Suresh Lakshmipathy | Intervention possibilities on a single commodity value chain | |
| 01.00 pm to 02.00 pm | LUNCH | ||
| 02.00 pm to 03.45 pm | Regulatory issues: FSSAI/certification models etc. | All resource persons | Different approaches showcased |
| 03.45 pm to 04.00 pm | TEA BREAK | ||
| 04.00 pm to 05.00 pm | OPEN HOUSE | All resource persons | |
ASHA is inviting applications for a paid skillshare course on “Organic Markets that Empower Farmers & Consumers”. The course fee covers food, accommodation and course materials.
You can download the Course announcement along with the application form here.
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